Search Engine Placement
PLACEMENT SERVICES
Simplified PageRank
Search Engine Optimisation Algorithm
Suppose a small universe of four web
pages: A, B,C and D. The initial approximation of PageRank would be evenly
divided between these four documents. Hence, each document would begin with an
estimated PageRank of 0.25.
If pages B, C, and D each only link
to A, they would each confer 0.25 PageRank to A. All PageRank PR( ) in this
simplistic system would thus gather to A because all links would be pointing to
A.
But then suppose page B also has a
link to page C, and page D has links to all three pages. The value of the
link-votes is divided among all the outbound links on a page. Thus, page B gives
a vote worth 0.125 to page A and a vote worth 0.125 to page C. Only one third of
D's PageRank is counted for A's PageRank (approximately 0.081).
In
other words, the PageRank conferred by an outbound link L( ) is equal to the
document's own PageRank score divided by the normalized number of outbound links
(it is assumed that links to specific URLs only count once per document).
Your Search Engine Placement
Search
engine placement can depend on the above for a Google placement. It also
indicates how well your site is out there on the internet. Simply put page
rank is Google's vote of confidence of your website and will help in any search
engine placement but specifically Google. At the
Advisory Service we will make sure you get the placement you are needing to
reach the marketing goals. Placemen is not the only aspect a business
should be concerned with, it is the whole marketing campaign
which we can address.
Placement
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